Steeped in historic tradition, The Coopers Arms is a bar located in the seaside town of Aberystwyth. Set on the main access route in, and out of the town centre 'The Coops' boasts demographics both with locals, and the large student population.
Having been closed for a period of time, the new owner wanted the business to be refreshed, and brought back up to date whilst reflecting the traditional roots and name.
The need was established early that for the business to grow: a menu needed to be introduced, along side of events, and entertainment that would engage locals, students, and tourists alike.
The logo was updated to give a modern approach to the shortened name 'The Coops' whilst maintaining a reflection of its traditions
The importance of communication through social media was identified early. This was translated into the design of seasonal logo variants, and the design of social media assets allowing more engagement through consistent, brand specific marketing activities
Static promotional print was designed keeping in mind the need to attract customers from all walks of life. Along with a new menu it was essential to maintain clear communication whilst upholding the direction the business was taking
Prints were supplied on materials recommended to the client with knowledge that they were to be used in a busy bar; maintaining quality, value, and longevity whilst factoring in cost and budget