Updated: Dec 8, 2020
So, you spent a good amount of time looking for a designer that works well with you.
You have done the research and all the legwork and have a good solid vision of how you want your logo to look.
You’ve provided the briefs and worked your way through countless revisions on getting absolutely perfection.
Invoice day comes and the dreaded payment makes its way from your hard-earned balance, but it’s all going to pay off now because you have the perfect logo… Canva here I come!
‘Nothing ever looks right!’, ‘There’s something wrong with my logo!’, ‘I’ve paid good money for this you need to fix it!’.
Your designer has spent a lot of time and energy putting together your logo. This takes into consideration everything from typography, composition, colour ways, colour schemes, iconography, even negative space! The questions I ask you is: If your designer never left you good instruction on how to clearly use your logo , why did you hire them in the first place?
A lot of thought goes into every aspect of design. From business cards to packaging a designer will always ensure you maximise your reach whilst maintaining and strengthening your brand identity…. that is why there is so much risk getting trigger happy with Canva… yes, it is a cheaper option, but that’s exactly the result you will get! Why would you risk diluting a brand that you have spent so much money, and more regretfully so much time building if there is little to no commitment to it?
6 logo do’s and don’ts
1. Give the logo room to breathe (As per the exclusion zone).
The exclusion zone is the space around the logo, this will be calculated by the designer to keep your logo looking it’s best (if your designer hasn’t provided one, ask! If they don’t know what you’re talking about run!)
2. Give careful consideration to logo placement if positioning on imagery, with regards to the imagery content. (e.g. Logo not over a persons face).
Your logo and imagery both reflect on your brand, don’t confuse them both as you’ll make them both look diluted.
3. Avoid sitting the logo on any coloured backgrounds or imagery which may affect the legibility and clarity of the brand. Always use the most appropriate logo variant for the situation.
It might seem obvious, but it happens more often than you think! Your designer should supply you with a minimum of FOUR variations of a logo for use across the complimenting colour scheme, light shades, and dark.
4. Don't stretch, manipulate or distort the logo in any way.
Use the corner tabs to re-size your logo.
5. Do not add any embellishments to the logo, such as drop shadows, false embossing or any effects.
If your logo wasn’t designed like this, then don’t add it! Consistency is key!
6. Don't place the logo inside other graphics or illustrative elements including any shapes. It may seem a good idea at the time but the addition of other elements change the entire feel and look of your logo, this is not what you or your designer wanted to achieve.
Getting your final logo files is a pretty exciting step! It’s so tempting to jump out there and plaster it on anything and everything you can. Keeping the do’s and don’ts in mind will help you maintain your image, but your designer will know how to best put together any other design work you may require. People trust in a brand with a more consistent approach, even the slightest of changes can set alarm bells ringing (imagine you’re walking down a flight of stairs and one step is a quarter of an inch shorter than the rest… Floor, meet face).
At Exploited Crayon each and every logo designed is accompanied with brand guidelines, we tell you all about negative space, colourways, basic palette, even typography! This will help you maintain a consistent approach when it comes to additional projects (Whether it be for a simple Canva social media post or whether you share your guidelines with a web developer).
For a more comprehensive brand guide we also offer full brand, and full branding packages along side our full design, and printing services.
If you have a project you’d like to discuss why not contact me here!