An extensive background in management and a proven track record of operational excellence, business development, and customer service; I chose to change direction and focus my knowledge, skills, talent, and creativity into a business; the rest is history!
🕵 Who am I?
Born in Wales. Welsh speaking creative often found winding up my Beagle: Moana. Approachable, personable, quality driven with a keen sense of playfulness.
Bearing in mind the need for a catchy and memorable name I wanted to consider the most fundamental aspect of design: I wanted the name to reflect the roots of the early experiences we have with creativity.
Thinking back to childhood I can remember nothing more than taking great pleasure in meticulously choosing a crayon (with unfortunate effect if the correct colour was unavailable) and scribbling away to my hearts content.
There we have it; one of the earliest implements we encounter when it comes to creative output, and, as we develop and define our skills through to adulthood, all we are fundamentally doing is using/exploiting our experiences as a child but in a more refined technique: Ergo; Exploited Crayon.
The mission is not to deliver what the client wants, but what they never dreamed they wanted. Interpreting client ideas to deliver what they recognise as something they wanted all along.
Samuel Challen, Founder of Exploited Crayon
One of my biggest frustrations is poor design. The biggest contributor to this is affordability.
Although the biggest brands in the world have invested in great graphic design, that doesn’t mean good design is out of reach for small businesses. The truth is good design can often be found at great value. Sure, Pepsi spent $1 million on its logo redesign. But Nike’s famous swoosh cost just $35 back in the early 1970s.
I founded Exploited Crayon for exactly that. I want great design to be accessible to all. From individuals, big businesses, small businesses, and sole traders: quality design should be a realisation no matter what the budget.
Enough about Exploited Crayon. It's time to let us become a part of your journey