A new independent business venture; Doll hair and beauty salon has recently opened it's doors in Greater Manchester.
Being a new business venture the owner had a clear vision of the style that the brand identity needed to convey.
From the initial concepts, logo design, and branding throughout; the salon needed to create a clear brand image which could be maintained, and used in future expansion.
The logo was conceptualised several times. The brief was given with good direction; and with continual communication the final logo was produced within 48 hours of initial contact
The brand image was essential throughout; the client requested that all designs work fluidly so that all products would be easily identifiable. All the design projects were modelled with this in mind to maintain and build brand awareness
Static print was essential; keeping in mind the need to attract new clients it was important to maintain brand continuity to establish the business
Prints were supplied on materials recommended to the client with knowledge that some were to be permanent fixtures, and some to be consumables; maintaining quality, value, and longevity whilst factoring in cost and budget